Triumph Motorcycles, based in Hinckley, has acquired OSET Bikes, a leader in the world of off-road electric motorcycles for children.
Launched in 2004 by Ian Smith, who wanted to build an electric mountain bike for his son Oliver, OSET has sold over 40,000 bikes worldwide fitted with their in-house developed electric powertrains.
The acquisition of OSET is in line with Triumph’s strategy to enter the off-road segment, announced in 2020, and offers both companies the opportunity to share and benefit from the knowledge and experience of the other in their respective segments, allowing the two brands to develop internationally in parallel. .
Nick Bloor, CEO of Triumph, said: “We are delighted at the opportunity to partner with OSET Bikes: a dynamic brand that has been encouraging children to ride motorcycles for many years and is at the forefront the development of electric trial bikes for fun and competition. .
“While the two brands will continue to work independently, Triumph and OSET will collaborate on new, cutting-edge products to inspire young riders in off-road riding, in the segments in which Triumph and OSET will be present, in building on their respective strengths to build the best bikes in the world.
Ian Smith, CEO of OSET Bikes, said: “When we built that first ‘garage’ bike for my son, Oliver, I had no idea it would lead to this moment. We are all very excited about what the future holds for OSET within the Triumph family.
“The OSET brand will remain OSET and continue to serve the trials and dirt bike community. We are now in a better position to grow and innovate our range, while benefiting from the security of scale and market position that Triumph can offer OSET.