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united states

A brief history of the motorcycle brand

There are many great motorcycle companies in the market. Many of them strive to produce the fastest, sleekest bikes, and sometimes just the biggest two-wheeled beasts on the road. However, there is one company, maybe at least one, that focuses on all of this and genuinely designs motorcycle artwork. MV Agusta has been around since […]

Delfast relaunches the Dnepr motorcycle brand

Photo: Delfast We have another contender for the title of Ultimate Zombie Brand. After withering in the post-Soviet era, the Dnieper brand was revived. However, the revived society will be very different from the previous iteration. Founded in post-WWII Ukraine, Dnieper was one of several Communist factories that built design adaptations of the BMW R71. […]

Bajaj could revive American motorcycle brand Excelsior-Henderson

Recently, Bajaj Auto filed a trademark for ‘Excelsior-Henderson’, sparking rumors about the resurgence of the American motorcycle brand. Indian two-wheeler major Bajaj Auto filed a trademark in India for the name ‘Excelsior-Henderson’ on 4e December 2020, and another in Europe on the 15the December 2020. The latter is, interestingly, filed by Bajaj in the category […]

Paris McGowan becomes first black female technician for famous Harley-Davidson motorcycle brand

Blacks face systemic challenges in the United States. The challenges are more pronounced among Black woman. Faced with all these adversities, a woman showed envy and tenacity. Paris McGowan of St. Louis has defied all odds to make history as the first black female technician for Harley-Davidson, the world’s largest manufacturer of heavy-duty motorcycles. McGowan, […]

BMW names Hill Holliday Creative AOR for motorcycle industry

BMW assigned its creative US Motorrad account to Hill Holliday. The IPG store will compete for the social and digital position of the automotive brand as its creative AOR for the motorcycle industry in America. The account is said to be worth around $ 1 million in agency fees, according to people with knowledge of […]

Harley-Davidson faces tough situation in motorcycle business

The news for Harley-Davidson, America’s most famous motorcycle manufacturer, looks bad. In business for 116 years, Harley disappointed Wall Street this week by saying it actually did not make a fourth quarter profit. He cited tariffs imposed by President Donald Trump that hurt Harley in growing markets outside of the United States. This was a […]

Motorcycle brand Buell relaunches production in Grand Rapids

GRAND RAPIDS – Executives of an iconic American superbike brand are breathing new life into the company and relaunching production of “boutique†motorcycles in Western Michigan. By establishing low volume production of EBR motorcycles in Grand Rapids, owner Bill Melvin hopes to bring sustainability to the company founded by famed motorcycle rider Erik Buell 35 […]