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motorcycle brand

Harley-Davidson faces tough situation in motorcycle business

The news for Harley-Davidson, America’s most famous motorcycle manufacturer, looks bad. In business for 116 years, Harley disappointed Wall Street this week by saying it actually did not make a fourth quarter profit. He cited tariffs imposed by President Donald Trump that hurt Harley in growing markets outside of the United States. This was a […]

Does loyalty to the motorcycle brand still exist?

Thoughts on Motorcycle Brand Loyalty It used to be conceivable that if you were happy with buying a new (or even used) motorcycle, you would be more inclined to buy a newer model from the same manufacturer. But after seeing most of my cycling friends not following this trend, I started to question this thought […]