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The news for Harley-Davidson, America’s most famous motorcycle manufacturer, looks bad. In business for 116 years, Harley disappointed Wall Street this week by saying it actually did not make a fourth quarter profit. He cited tariffs imposed by President Donald Trump that hurt Harley in growing markets outside of the United States. This was a […]
GRAND RAPIDS – Executives of an iconic American superbike brand are breathing new life into the company and relaunching production of “boutique†motorcycles in Western Michigan. By establishing low volume production of EBR motorcycles in Grand Rapids, owner Bill Melvin hopes to bring sustainability to the company founded by famed motorcycle rider Erik Buell 35 […]
Thoughts on Motorcycle Brand Loyalty It used to be conceivable that if you were happy with buying a new (or even used) motorcycle, you would be more inclined to buy a newer model from the same manufacturer. But after seeing most of my cycling friends not following this trend, I started to question this thought […]
A long-time reseller of Harley davidson motorcycles and clothing closed the doors of its 27,000 square foot Atascadero building in the 7900 block from Avenida San Luis Sunday after 35 years of activity. Gary Bang Harley-Davidson Director Kristy Bang-Popowich said on Thursday that the local market is simply not big enough to support the business. […]
Cassandra Colson Reporter The late Al Muth’s passion for motorcycles was so strong that he couldn’t understand why others didn’t feel the same. “He just could never understand why everyone in the world didn’t have a motorcycle,†said Muth’s wife Jeri. “He just enjoyed this endless bike.” Muth’s love for motorcycles – and especially the […]
Big news coming from the electric motorcycle camp today, as Polaris announced that it has acquired the electric motorcycle business from Brammo Inc. In addition, Polaris is acting as a leading investor in a Brammo recapitalization that allows the company to focus exclusively on the design, development and integration of electric vehicle powertrains. Going forward, […]
Laura and Brian Klock at Bonneville Salt Flats, Utah. Crosswinds of 50 to 60 miles per hour can appear out of nowhere, even on a sunny day, and this is especially dangerous when trying to overtake a much larger vehicle, such as a semi-truck. “A motorcycle has an elevator,†said Brian. “And the faster you […]