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Harley-Davidson’s latest motorcycle is not a Harley-Davidson. It’s a LiveWire – a new autonomous brand for electric two-wheelers. “We are committed to making Harley-Davidson the electric leader,” Harley-Davidson President and CEO Jochen Zetz said in a statement announcing the new brand’s first bike. Introduced Thursday, the LiveWire One is an electric motorcycle designed for urban […]
Last month, Harley-Davidson announced that it was launch of LiveWire as a separate brand dedicated to electric motorcycles, with the first model of the LiveWire brand to be unveiled on July 8. Now that we’re halfway there, we’ve thought to take a look at recent developments in the LiveWire brand and what we can expect […]
TVS Motor Company acquired Norton Motorcycles for Rs. 153 crore in an all-cash transaction. It happened last year. TVS acquired certain assets of Norton through one of its overseas subsidiaries. According to ET Auto, TVS could launch Norton Motorcycles in India. However, as of yet, there is no specific timeline on when Norton will enter […]
Norton holds the trademark of four motorcycle names in India, and the brand is expected to debut here in the near future. In April last year, TVS Motor Company acquired British motorcycle manufacturer Norton. Now, according to a recent media report, TVS may be planning to launch the British brand in India. There is no […]
MILWAUKEE, May 10, 2021 / PRNewswire / – Harley-Davidson, Inc. (“Harley-Davidsonâ€) (NYSE: HOG) today announced the launch of LiveWire as a brand of fully electric motorcycles. (PRNewsfoto / Harley-Davidson Motor Company) LiveWire is more than a motorcycle. LiveWire plans to redefine the electric, delivering the best experience for the urban cyclist, with personality and soul. […]
LiveWire, Harley-Davidson’s first electric motorcycle, will now become its own stand-alone brand. The Milwaukee-based company has announced that it will transform its electric motorcycle division into its own company with a distinct lineup and tailor-made retail experience. Harley-Davidson plans to unveil the “First LiveWire Brand Motorcycle†on July 8 to coincide with the International Motorcycle […]
LiveWire, Harley-Davidson’s electric motorcycle, is emerging as a stand-alone brand with a new logo and brand identity. Harley-Davidson first unveiled the LiveWire electric motorcycle in 2018 with a listing price of $ 29,799, which puts it in the high end for motorcycles. It went into production the following year, with a few dents, including a […]
Thanks to the ongoing global pandemic, we have seen an abundance of virtual presentations and teaser videos over the past six months. While the New Year typically marks the end of the new model unveiling season, many brands like Kawasaki and Harley-Davidson have saved the best for last. Another company that keeps its cards handy […]
Bajaj Auto has registered a second trademark for the Excelsior-Henderson name. They filed the trademark with the European Union Intellectual Property Office (EUIPO) in the category of clothing that could be used for riding clothing and equipment. This is not the first time that the Indian two-wheeler giant has filed a mark for the American […]
Recently, Bajaj Auto filed a trademark for ‘Excelsior-Henderson’, sparking rumors about the resurgence of the American motorcycle brand. Indian two-wheeler major Bajaj Auto filed a trademark in India for the name ‘Excelsior-Henderson’ on 4e December 2020, and another in Europe on the 15the December 2020. The latter is, interestingly, filed by Bajaj in the category […]