Steven Shand joins Intra Drive as Brand Manager – Community

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Intra Drive has announced that Steven Shand will join the e-bike powertrain business as brand manager.

Bringing over 25 years of experience in the bicycle industry, Shand will oversee Intra Drive’s push from product development mode to commercial offering in 2022. The move marks the next phase of Intra Drive as major brands are starting the process to bring an e-bike equipped with an Intra Drive powertrain to their lineup for 2024.

Mark Revilious, Founder of Intra Drive, said, “Bringing Steven on board is one of the many exciting things we have planned for this year as we transition from pure product development to production. Our technology is now developed and ready for industrialization, we had incredible interest in the product at Eurobike 2021… now is the time to grow the team, secure investment and accelerate development.

“I know Mark and have been following the development of Intra Drive for a few years now and it’s great to be part of such a tight-knit and enthusiastic team,” Shand said. “It’s clear to me that the combined gearbox and motor solution is the way to go for e-bikes and LEVs and I can’t wait to see it start appearing in model lines.”

Formed in 2016. Intra Drive Ltd designs, builds and supplies a combined e-bike gearbox/motor drivetrain system for use in e-bikes and LEVs. Shand has been in the outdoor bike industry for over 25 years and was most recently the founder of adventure bike company Shand Cycles before it was sold in 2017.

Read more: Storskogen UK takes majority stake in Extra UK

In other recruitment news, Hermann Hartje KG has announced that Sebastian Saure has joined the newly created role of Head of International Marketing. He will further develop the presence of the company’s multiple brands of bicycles, parts and accessories in the European market. Saure, a cycling enthusiast, has worked in Hartje’s marketing department for almost three years.

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