Premium Motorcycle Brand Enters Brunei Market

James Kon

Widely known for its racing DNA and excellent quality, the iconic global motorcycle brand Ducati will make its grand entrance into the Brunei market tonight with a launch ceremony at the Bee Motors Sdn Bhd showroom, Beribi.

The announcement of the brand’s arrival in the Sultanate was made yesterday at a press conference chaired by Ducati Asia-Pacific Vice Principal Marco Biondi and Ducati Brunei Operations Manager Tony Pang.

With the presence of the brand in the Sultanate, Ducati is now available in 96 countries with 70 importers and 795 dealers and service points. Ducati Asia Pacific’s assistant manager shared the brand’s rich history during a presentation. Ducati’s mission, he said, is “to enrich people’s lives through the incredible experiences offered by the highest quality, most beautiful and most high-tech electric two-wheeler products. “.

He also revealed that there are 305 official Ducati clubs worldwide with 33,553 active members.

Meanwhile, Tony Pang said: “Ducati Brunei is managed by Bee Motors Sdn Bhd who obtained the license to be an official Ducati distributor in the country in April 2022. The 144 square meter Ducati Brunei showroom will house the ranges of Ducati models. , accessories and clothing as well as a service center with two standard repair bays and parts supply.

Ducati Asia Pacific Vice Principal Marco Biondi and Ducati Brunei Operations Manager Tony Pangin a group photo with a Ducati Streetfighter V4S. PHOTO: JAMES KON

He also revealed his future plans, including riding tours, rallies and meetups, the latest collection of apparel and accessories, and an offer to support the local official Ducati club.

Regarding the partnership with Bee Motors, Marco Biondi said: “Bee Motors has experience in the automotive industry. They have extensive knowledge of the motorcycle industry and we are very pleased with their knowledgeable technicians and after-sales service.

“We want to establish a presence in Brunei. We have already received a good response from the public even before the showroom launch with all Ducati models,” he said.

The Ducati scrambler 800 range, Multistrada V4 and V4S, Panigale VS Bayliss 1st Championship 20th Anniversary, Streetfighter V4 and V4S as well as Monster will be on display in the showroom.