Pepsi launches brand campaign for Pepsi Black – Udaipur Kiran | Latest news from Udaipur

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Pepsi Black Max Taste Zero Sugar campaign

UDAIPUR: In an effort to provide more positive choices for health-conscious consumers, Pepsi is launching a brand campaign for its zero-calorie variant Pepsi Black for the first time. The new ‘Max Taste with Zero The “Sugar” campaign celebrates the balance between taste and health. Campaign recreates Pepsi’s most iconic ad for Cindy Crawford with Bollywood diva Jacqueline Fernandez.

The film is set at an isolated vintage gas station where two young boys are filling up their tanks. A girl on a bicycle soon stops at the gas station. She is then seen parking her bike and removing her helmet to reveal that the girl on the bike is Jacqueline Fernandez, wearing cut-off denim shorts and a white tank top. The film shows Jacqueline taking a sip from the Pepsi Black can. The boys are seen in awe, and the film keeps you guessing whether they’re captivated by Jacqueline’s presence or the new Pepsi Black can – only to innocently reveal it all while the boys were mesmerized by the new Pepsi Black. The captivating film ends by reaffirming that the new Pepsi Black promises you maximum taste without sugar.

Speaking at the launch, Saumya Rathor, Category Manager, Pepsi Cola, PepsiCo India, said that with more and more people looking for sugar-free alternatives, especially after the pandemic, and with the aim to offer more positive choices to our consumers, we are all ready to launch the new Pepsi Black which brings maximum taste without sugar. It has also been wonderful to collaborate again with the beautiful Jacqueline Fernandez who fits perfectly into our vision to recreate Cindy Crawford’s iconic commercial. We are confident that this campaign will make waves here as it has around the world and will be appreciated by our audience.

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