The Town of Logan is positioning itself as an emerging tourist destination.
The Logan City Council has launched a new tourism destination brand – Explore Logan.
Explore Logan will introduce visitors to the best the city has to offer, from a thriving arts scene to a menu of culinary experiences, to a passion for sports and adventure.
There are also hidden gems like historical sites and one-of-a-kind markets, as visitors are invited to ‘live a different experience’.
Deputy Mayor Jon Raven, chairman of economic development, urged visitors and day-trippers to southeast Queensland to look beyond Brisbane and the Gold Coast.
“The locals know that our city is full of hidden treasures. We have authentic and unique visitor experiences just waiting to be discovered,” said Cr Raven.
“With the 2032 Olympics approaching, we want to spread the word so everyone can enjoy all that Logan has to offer.”
Caterers Thom and Ann’s, which operate food trucks and coffee vans in Logan and the Gold Coast, were eagerly awaiting the influx of visitors.
“This will allow us to retain our staff, increase our profile and engage with the community,” said director Fiona Roebig.
The new tourism destination brand complements the Town of Logan’s plan to leverage the cuisines of its diverse communities.
The council developed Logan’s 2020 food tourism development plan.
He featured venues such as the Logan Central World Food Markets, which were broadcast around the world during a visit by celebrity chef Ainsley Harriot.
He said the global food markets reminded him of some of the farmers’ markets in London.
Other foodie attractions in the town of Logan include the Beenleigh Artisan Distillery, Kiwanda Cafe, Sugar Creek Smokehouse, and a range of ethnic cuisine restaurants in the suburbs, including Springwood, Slacks Creek, and Woodridge.
The world-class BMX track at Doug Larsen Park and the ATV tracks at Cornubia and Daisy Hill will satisfy visitors’ thirst for adventure.
An associated contest offers the ultimate Logan explorer pass worth $2699.
It includes a four-person go-kart session at Kingston Park Raceway and a wakeboarding experience at Bayside Wakepark, Carbrook.
The contest ends at noon on Thursday, April 28.
To enter, visit: Win the Ultimate Logan Explorer Pass – Explore Logan
The campaign is part of the Council’s 2018-2022 Destination Management Plan.