Indian motorcycle brand Hero MotoCorp to enter the Philippine market

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MANILA: Hero MotoCorp, the world’s largest motorcycle and scooter producer, is preparing to launch operations in the Philippines as part of its aggressive global growth plans.

KEY POINTS TO REMEMBER

  • Who is HeroMoto Corp?

    In terms of the amount of bikes and scooters sold by a single company in a year, Hero MotoCorp – headquartered in New Delhi, India – has held the title of the world’s largest motorcycle and scooter manufacturer for 21 years.

  • What are some of HeroMoto Corp’s notable products?

    Ushering in an era of sustainability and clean mobility, Vida V1 – powered by Hero – the new fully integrated electric vehicle is designed and developed at Hero’s state-of-the-art R&D centers.

  • In order to deliver Hero MotoCorp’s successful motorcycles to the country, Terrafirma Motors Corporation (TMC), a member of the Columbian Group of Companies and one of the most reputable and experienced automotive groups, has partnered with Hero MotoCorp.

    In terms of the amount of bikes and scooters sold by a single company in a year, Hero MotoCorp – headquartered in New Delhi, India – has held the title of the world’s largest motorcycle and scooter manufacturer for 21 years.

    Since its inception, the company has sold over 100 million motorcycles and scooters worldwide. It now sells its products in more than 43 countries across Asia, Africa, the Middle East, and South and Central America.

    Hero MotoCorp has eight state-of-the-art manufacturing plants, including six in India, one in Colombia and one in Bangladesh.

    Earlier this month, Hero MotoCorp launched its first electric vehicle (EV), the Vida V1 in India. Ushering in an era of sustainability and clean mobility, Vida V1 – powered by Hero – the new fully integrated electric vehicle is designed and developed at Hero’s state-of-the-art R&D centers, the city ​​of Jaipur in northern India and the Hero Tech Center Germany (TCG) near Munich.

    The development and production of the Vida V1 follows a comprehensive approach to sustainability involving compliance with strict environmental and social standards in the extraction of raw materials. The use of electricity from renewable sources and a high proportion of recycled materials also add to the mix.

    Vida, powered by Hero, offers a comprehensive charging package for maximum flexibility based on numerous personalized programs for hassle-free charging at home, on the road and at work. Vida V1 has been designed and tested to withstand dusty environments, potholes and uneven roads, heavy rains, wet roads and high temperatures.

    Sanjay Bhan, Head of Global Affairs, Hero MotoCorp, expressed his optimism about the brand’s entry into the Philippine market.

    “In line with our R4 (recalibrate, revitalize, revolutionize and revive) strategy, we are always carefully exploring new opportunities in global markets. Our partnership with Terrafirma Motors Corporation (TMC) to enter the Southeast Asian region is an integral part of this expansion strategy.

    HeroMotorcycle

    Hero MotoCorp’s confidence and technological prowess combined with TMC’s automotive expertise and network in the Philippines will certainly create an impact and strengthen our footprint in this key market.

    Bienvenido Sanvictores Santos, President of Terrafirma Motors Corporation, said, “Hero MotoCorp, the world’s largest two-wheeler manufacturer, is the most trusted brand partner for more than 100 million customers worldwide. Terrafirma Motors Corporation (TMC) is a customer-centric automotive company with a vision to be the ultimate choice for value-added products and services in the Philippines.

    This is the coming together of two visionary companies and this new partnership will lead us to new horizons by enabling us to provide our customers with modern, technologically superior and environmentally friendly mobility solutions.

    Pictures of Hero, Vida

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