Honda’s Shine Becomes First 125cc Motorcycle Brand To Hit 1 Crore Customers, Auto News, ET Auto

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Honda first launched the Shine in 2006. After 54 months since its launch in 2010, Honda had sold 10 lakh Shine in India.

New Delhi:

Honda Motorcycle and Scooter India Pvt Ltd. today announced that Honda’s Shine has reached the milestone of 1 Crore customers in India.

Honda said the Shine brand holds the top spot with over 50% market share with 29% year-on-year growth (YTD data according to SIAM).

Atsushi Ogata, Managing Director, President and CEO of Honda Motorcycle and Scooter India Pvt Ltd. said, “We are humbled by the tremendous response Shine has received over the years. As India enters 2022 with the incredible Shine, we remain committed to taking on new challenges and delighting our loyal customers with the best products. On behalf of the HMSI family, I would like to thank our customers for the precious trust they place in the Shine brand.

Honda first launched the Shine in 2006. After 54 months since its launch in 2010, Honda had sold 10 lakh Shine in India. In 2014, it achieved 33% market share in the 125cc segment. In 2017, Honda sold 50 lakh units of the Shine. Till 2018, Honda had sold 70 lakh units with nearly 50% market share. 90 lakh Shines have been sold by the end of 2020, according to the press release issued by Honda 2Wheeler India.

Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt Ltd., said, “We are honored and grateful for the love and trust received from millions of Shine users. Spanning over a decade and a half, the Shine brand has been a true companion to many generations of motorcyclists, making it one of the most popular motorcycle brands in the Indian household across all regions. It has proudly maintained the true benchmark for reliability and remarkable quality standards in the 125cc segment. We firmly believe that customer loyalty is the result of an incredible product as well as unparalleled after-sales service. With this in mind, we will continue to serve our customers with excellence.

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The new production capacities must meet global demand from international markets across Europe and APAC regions, among other countries, the company said.

The Indian branch of the Japanese two-wheeler had sold a total of 4,33,207 units, including exports, as of November 2020, the company said.

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