Hero MotoCorp will launch an affordable electric vehicle under the Vida brand; Pawan Munjal

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The Hero Vida V1 has been launched in India, with prices starting at Rs. 1.45 lakh for the Plus variant and going up to Rs. 1.59 lakh for the top-end Pro variant. And Hero MotoCorp agrees that the price of the product is high because of what it offers in terms of range, features and technology. But that said, Hero has confirmed that it will surely have a more affordable EV under the Vida brand, in the future. However, no specific timeline has been given for the launch of the more affordable electric two-wheeler.

Read also : Hero Vida V1 electric scooter launched in India

Dr. Pawan Munjal, Chairman and CEO of Hero MotoCorp, answered a question about the Vida V1 pricing strategy during a panel discussion on the sidelines of the Vida V1 launch and said, “It ( Vida V1) is loaded with features, possibilities and obviously every feature, every possibility costs money and it is an investment. We’re starting with, should I say, a premium product, but that doesn’t mean we’ll never have a more affordable product, if you will, than this, in terms of price. Surely there will be in the future.

Read also : Hero Vida V1 vs Rivals Electric Scooter: Price Comparison

The Vida V1 Pro gets a claimed range of 165km and a 0-40km/h time of 3.2 seconds. The V1 Plus has a range of 143 km with a 0-40 km/h time of 3.4 seconds. Both scooters can be recharged at the rate of 1.2 km per minute. Both scooters will have a top speed of 80 km/h. Vida V1 features include over-the-air updates, 7-inch touchscreen, keyless control, cruise control, SOS alert and two-way throttle. Both variants also have three driving modes – Eco, Ride & Sports. In addition to the launch of the scooter, Hero MotoCorp also launched the Vida charging network.

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