Motorcycle pioneer Erik Buell launches new brand of electric motorcycles “Fuel”
Renowned motorcycle designer Erik Buell today unveiled his new brand of electric motorcycles. Along with a futuristic-looking new electric motorcycle design, the company has also...
Motorcycle brand Buell relaunches production in Grand Rapids
GRAND RAPIDS – Executives of an iconic American superbike brand are breathing new life into the company and relaunching production of “boutique†motorcycles in Western...
A former Harley-Davidson exec is creating a new brand of motorcycles in the United States
Rod Copes cut his teeth as an executive at Harley-Davidson, the motorcycle company synonymous with freedom-seeking two-wheeled Americanness. But now he runs the North American...
Why Not All Motorcycle Brands Need Reviving
The appeal of bicycles of yesteryear is almost irresistible. Bikers, I think, are romantic by nature anyway, so the mystique of big names like Norton,...
Audi CEO gives up selling Ducati motorcycle brand
INGOLSTADT, Germany (Reuters) – Germany’s Audi NSUG.DE has given up selling its Italian motorcycle brand Ducati, its chief executive Rupert Stadler said, in a sign...
Audi CEO abandons plan to sell Ducati motorcycle brand
INGOLSTADT, Germany (Reuters) – German Audi NSUG.DE has abandoned plans to sell its Italian motorcycle brand Ducati, chief executive Rupert Stadler said, in a sign...
Dailey Relaunches Honda’s Gold Wing Motorcycle Brand With ‘What Lies Beyond’
Dailey, which has been the go-to agency for Honda Powersports (motorcycles, ATVs, etc.) since 1979, launched a campaign for Honda’s Gold Wing motorcycle brand, relaunching...
Here’s your chance to buy an entire motorcycle brand
Starting a new business is tough, especially when it comes to vehicles. In addition to establishing a brand, you need to design a chassis, powertrain...
Does loyalty to the motorcycle brand still exist?
Thoughts on Motorcycle Brand Loyalty It used to be conceivable that if you were happy with buying a new (or even used) motorcycle, you would...
A New Motorcycle Brand, Vanguard, Is Growing In Brooklyn – Robb Report
If you are going to call your new motorcycle brand Avant-garde (vanguard.nyc) and build vanguard bikes, then Brooklyn seems like a suitable place to set...