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Renowned motorcycle designer Erik Buell today unveiled his new brand of electric motorcycles. Along with a futuristic-looking new electric motorcycle design, the company has also launched a tech-infused e-bike. Erik Buell is known in the industry as a pioneer in motorcycle racing technology. A former Harley-Davidson engineer, he founded Buell Motorcycles, which was eventually acquired […]
GRAND RAPIDS – Executives of an iconic American superbike brand are breathing new life into the company and relaunching production of “boutique†motorcycles in Western Michigan. By establishing low volume production of EBR motorcycles in Grand Rapids, owner Bill Melvin hopes to bring sustainability to the company founded by famed motorcycle rider Erik Buell 35 […]
Rod Copes cut his teeth as an executive at Harley-Davidson, the motorcycle company synonymous with freedom-seeking two-wheeled Americanness. But now he runs the North American operations of Royal Enfield, a manufacturer born in 1901 that sells hugely popular bicycles in India. Hardly anyone in the United States who wasn’t a motorcycle had heard of the […]
The appeal of bicycles of yesteryear is almost irresistible. Bikers, I think, are romantic by nature anyway, so the mystique of big names like Norton, Vincent or Matchless is only heightened by the decades that separate them from us. We love a good sad story, but the only thing better than a tragic story of […]
INGOLSTADT, Germany (Reuters) – Germany’s Audi NSUG.DE has given up selling its Italian motorcycle brand Ducati, its chief executive Rupert Stadler said, in a sign of confidence that the manufacturer expects to be able to bear the costs of its transformation. The logo of Italian motorcycle manufacturer Ducati is seen in Dietlikon, Switzerland October 11, […]
INGOLSTADT, Germany (Reuters) – German Audi NSUG.DE has abandoned plans to sell its Italian motorcycle brand Ducati, chief executive Rupert Stadler said, in a sign of confidence the automaker expects to be able to bear the costs of its transformation. The logo of the Italian motorcycle manufacturer Ducati can be seen in Dietlikon, Switzerland on […]
Dailey, which has been the go-to agency for Honda Powersports (motorcycles, ATVs, etc.) since 1979, launched a campaign for Honda’s Gold Wing motorcycle brand, relaunching the brand to celebrate its first major overhaul in 17 years. A 90-second anthem ad titled “What Lies Beyond” features the new tagline, which also functions as an answer to […]
Starting a new business is tough, especially when it comes to vehicles. In addition to establishing a brand, you need to design a chassis, powertrain and more, all before you sell anything. But if you’re looking to start building motorcycles, Mecum Auctions offers a possible shortcut to get started, as the auction house sells the […]
Thoughts on Motorcycle Brand Loyalty It used to be conceivable that if you were happy with buying a new (or even used) motorcycle, you would be more inclined to buy a newer model from the same manufacturer. But after seeing most of my cycling friends not following this trend, I started to question this thought […]
If you are going to call your new motorcycle brand Avant-garde (vanguard.nyc) and build vanguard bikes, then Brooklyn seems like a suitable place to set up shop. Vanguard was co-founded in 2013 by Edward Jacobs, lead designer of Confederate Motorcycles from 2005 to 2011. Its business partner is former management consultant François-Xavier Terny, a supply […]