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Diana M. Cuyler

Why Not All Motorcycle Brands Need Reviving

The appeal of bicycles of yesteryear is almost irresistible. Bikers, I think, are romantic by nature anyway, so the mystique of big names like Norton, Vincent or Matchless is only heightened by the decades that separate them from us. We love a good sad story, but the only thing better than a tragic story of […]

Jaguar Land Rover enters the electric motorcycle business

Jaguar Land Rover is taking its first steps in the motorcycle world by investing in the electric bicycle startup Arc. The company’s InMotion investment fund, which aims to advance electrified mobility, is backing the Coventry-based bicycle maker, started by former Jaguar executive Mark Truman. “For Jaguar Land Rover’s venture capital fund, it’s about being a […]

Vincent and Steve McQueen’s fastest bike at Bonhams Motorcycle Sale

One of the rarest and most revered performance motorcycles of the post-war period, and a famous all-terrain motorcycle with a strong connection to Steve McQueen, highlight the Bonhams motorcycle auction on October 6 at Barber Motorsports Museum in Birmingham, Alabama. The performance bike is a coveted Vincent Black Lightning from 1949, a limited edition motorcycle […]

Bajaj Auto’s motorcycle business director resigns

K Srinivas, president (motorcycle company) of Bajaj Auto, has resigned after nearly 15 years in the company. Eric Vas, President (Retail Finance), replaces him. There are no details on Srinivas’ next mission, except that it will be in the non-automotive space. He is expected to officially end his tenure at Bajaj Auto in the coming […]

Royal Enfield enters the used motorcycle business

In a first of its kind in the two-wheeler segment, Royal Enfield entered the used motorcycle business with a new store in Chennai. The Vintage store will stock motorcycles bearing the Royal Enfield badge and will include three lines of business: used, reconditioned and restored motorcycles. All used and reconditioned bicycles will be fully inspected […]

Selling motorcycles is man’s last chance for survival

PORT CHARLOTTE, Fla. — Matt German is battling esophageal cancer, and his prized motorcycle is his last resort to pay hefty medical bills. “Mentally I wanted to die, because I feel dead inside,” German said, describing the uphill battle of the past four years since his diagnosis in 2014. After selling the majority of his […]

Should you buy the new Suzuki GR150 motorcycle? – Business

I took a tour with the newly launched 150cc motorcycle from Pak Suzuki, and here is what I found out. After a long reign of the local automotive segment in Pakistan, Pak Suzuki made the bold decision to introduce the GS150 – the first 150cc mainstream motorcycle in Pakistan – in 2005. Since then, these […]

Audi CEO gives up selling Ducati motorcycle brand

INGOLSTADT, Germany (Reuters) – Germany’s Audi NSUG.DE has given up selling its Italian motorcycle brand Ducati, its chief executive Rupert Stadler said, in a sign of confidence that the manufacturer expects to be able to bear the costs of its transformation. The logo of Italian motorcycle manufacturer Ducati is seen in Dietlikon, Switzerland October 11, […]

Audi CEO abandons plan to sell Ducati motorcycle brand

INGOLSTADT, Germany (Reuters) – German Audi NSUG.DE has abandoned plans to sell its Italian motorcycle brand Ducati, chief executive Rupert Stadler said, in a sign of confidence the automaker expects to be able to bear the costs of its transformation. The logo of the Italian motorcycle manufacturer Ducati can be seen in Dietlikon, Switzerland on […]