Bajaj could revive American motorcycle brand Excelsior-Henderson
Recently, Bajaj Auto filed a trademark for ‘Excelsior-Henderson’, sparking rumors about the resurgence of the American motorcycle brand. Indian two-wheeler major Bajaj Auto filed a trademark in India for the name ‘Excelsior-Henderson’ on 4e December 2020, and another in Europe on the 15the December 2020. The latter is, interestingly, filed by Bajaj in the category […]